Amazon Sales Promotion Strategy

Create A Promotion Strategy To Grow Your Amazon Sales

The most important type of promotions a vendor can sponsor on Amazon are Category Specific Lighting Deals (CSLD), Best Deals (BD), Price Discount (PD), and Vendor Powered Coupons (VPC). There are also some higher-level versions of the CSLD, and they are either the Gold Box Lighting Deal (GBLD) or the Deal of the Day (DOTD). Dotcom Reps LLC has years of experience slotting promotions and discounts for non-peak season throughout the year, as well as Prime Day and the Holiday Season. Let us review a promotional calendar together and come up with a solution that encourages more regular orders throughout the year so that you position yourself well for the busiest times of the year. We can manage everything from the planning to execution on a quarterly basis.

Why are promotions such an integral part of the amazon strategy? The bottom line is that promotions on Amazon encourage sales growth. When you drive a customer to your product detail page, you want to give them an incentive to purchase. This incentive may be what initially attracted the customer to click on your product or ad and it may be the reason why they “buy it now.” Imagine if you just spent money on a click from an ad to drive the Amazon shopper to the detail page, but you really didn’t have enough of a sweetener to convince them to buy? The truth is you may have just lost that Amazon customer.

We believe some of the more powerful tools used to successfully sell on Amazon include discount and coupon strategies. The customer likes to feel like they received a deal. It is our goal to get them to your detail page, love the messaging, love the content, and love the price. If we can do this repeatedly then we will surely increase sales momentum and best seller rank.